Introduction
Marketing — Expanding Reach, Strengthening the InsBOSS Brand
We lead campaigns, digital presence, creative design, and promotional initiatives that connect InsBOSS to clients, partners, and future IBFMs.
Marketing Mission
The Marketing team drives visibility, engagement, and brand trust by managing:
- Secure system access for all employees
- SEO and digital growth
- Creative design and brand assets
- External promotions and events
- Content communication across platforms
We transform ideas into measurable brand impact.
Core L&D Functions
1. Campaign Strategy & Execution
- Planning seasonal and strategic campaigns
- Coordinating launches, announcements, and promotions
- Monitoring engagement and performance metrics
- Supporting recruitment and client acquisition campaigns
Goal:
Generate awareness, leads, and conversions aligned with business growth.
2. SEO & Digital Presence
- Website content optimization
- Keyword strategy and ranking improvement
- Analytics monitoring and reporting
- Continuous improvement of online visibility
Goal:
Ensure InsBOSS is discoverable, competitive, and authoritative online.
3. Creative Design & Brand Assets
- Social media graphics and promotional materials
- Event banners, flyers, and digital artwork
- Brand guideline enforcement (colors, fonts, tone)
- Visual storytelling across platforms
Goal:
Maintain a consistent, professional, and recognizable brand identity.
4. Promotions, Events & External Engagement Graphics and Promotional Materials
- Company campaigns and public promotions
- Recruitment marketing and job campaigns
- Event planning support and materials
- Partnership and community visibility
Goal:
Strengthen public presence, partnerships, and reputation.
.
Access & Security
Digital Marketing
- SEO optimization
- Website updates and landing pages
- Analytics tracking and reporting
- Social media publishing
Creative & Design Production
- Artwork creation
- Branding materials
- Campaign visuals
- Multimedia assets
Campaign & Promotion Management
- Recruitment campaigns
- Client awareness campaigns
- Seasonal promotions
- Internal announcements
Events & External Branding
- Promotional events
- Community engagement
- Sponsorship visibility
- Public-facing materials
First 30 Days Focus
(after Culture Training)
Days 1–10 — Brand & Strategy Foundations
- Understand InsBOSS brand identity and tone
- Review current campaigns and marketing calendar
- Learn SEO fundamentals and analytics tools
- Study design standards and asset libraries
- Observe campaign planning discussions
Outcome:
Clear understanding of brand direction and marketing ecosystem.
Days 11–20 — Guided Contribution
- Assist in artwork or content preparation
- Support social media or website updates
- Help monitor campaign metrics
- Participate in event or promotion planning
- Review SEO improvement opportunities
Outcome:
Ability to contribute safely with supervision.
Days 21–30 — Independent Readiness
- Produce approved marketing materials
- Execute small campaign tasks end-to-end
- Update content aligned with SEO standards
- Coordinate with HR, Sales, or Leadership on promotions
- Demonstrate brand-consistent communication
Success Goal:
Operate as a reliable marketing contributor delivering accurate, consistent, and impactful brand work.
Marketing Required SOPs
To ensure operational excellence and compliance, all IBFMs are required to review and acknowledge the following Standard Operating Procedures (SOPs) specific to their department.
These documents define workflows, quality standards, security protocols, and escalation procedures. Completion of all required readings is mandatory within your onboarding period and contributes to your performance and compliance record.
Note:
These are the mandatory SOPs for your department. Please review and acknowledge each document to complete your onboarding compliance requirement.
List of SOP
Organizational Chart
Marla Buencamino
Marketing Manager
James Vincent Remolio
Lead Generation Specialist
Joanna Marie Lorenzo
Social Media Specialist
Rose Ann Mae Garcia
Graphics Designer & Video Editor
Raymond Azores
Digital Content Specialist
How Marketing Supports IBFM Growth
Marketing enables:
- Strong employer branding for recruitment
- Increased client trust and awareness
- Clear communication of services and culture
- Consistent professional image across platforms
- Sustainable long-term business growth
Marketing is not only promotion — it is the public voice of InsBOSS.
Partner with Marketing
Need Campaign, Design, or Promotion Support?
The Marketing team is ready to help with:
- Campaign planning
- SEO and website updates
- Creative artwork and branding
- Events and promotional visibility